Current location:Planet Patch news portal > politics
Feature: Namibian city market bolsters local product commerce
Planet Patch news portal2024-05-21 16:39:39【politics】0People have gathered around
IntroductionVendors exhibit and sell local products at the Village Sunday Market Day in Windhoek, Namibia, on Ap
Vendors exhibit and sell local products at the Village Sunday Market Day in Windhoek, Namibia, on April 14, 2024. The Village Sunday Market Day in Windhoek, Namibia's capital, is creating a trade space for local products and vendors to thrive and boost their businesses. (Photo by Ndalimpinga Iita/Xinhua)
WINDHOEK, April 14 (Xinhua) -- The Village Sunday Market Day in Windhoek, Namibia's capital, is creating a trade space for local products and vendors to thrive and boost their businesses.
The market features diverse local goods, including cosmetics, arts, health, food, fashion, home decor, and music.
"The market serves as a catalyst for economic development through trade promotion," said Alain Seha of agricultural training firm Urban Eden, who established the market in 2022 during the COVID-19 pandemic.
The focus was to revive struggling local commerce affected by shop closures and disruptions in the supply chain due to the pandemic.
"During COVID, there were many restrictions, and the markets fell apart. I saw an opportunity and started the Sunday local market in my driveway at home with six vendors for free," he said Sunday.
What started with just six vendors in Seha's driveway has now grown to accommodate up to 50 vendors at bigger premises.
"What makes it unique is that the market strictly features locally made products to enhance the local trade in Namibia and promote cultural diversity," he said, adding that the move aimed to prioritize health-conscious and organic products to promote overall well-being in the southern African nation.
According to Seha, vendors register to occupy space at the market and contribute 10 percent of their proceeds to corporate social responsibility, reinvested into the market's logistical needs. In turn, charity organizations are offered free space on market days.
Meanwhile, the weekly market has become a thriving hub for trade, with vendors experiencing positive growth and impact on their businesses.
Namupa Nengola, chief executive officer of Pure Marula by Taneta, which manufactures organic health and beauty products, has been a vendor in the market since its inception and has witnessed the benefits of increased networking and sales.
"Beyond financial gains, the market has also helped raise awareness about our brand, popular marula oil, and fostered a sense of community among vendors and customers alike," she said.
Gloria Simon, the owner of a catering and pepper sauce enterprise, said that the market came when she lacked access to platforms for marketing her business. Today, she credits it for enhancing her business skills and customer relations.
"Each market day has increased client interaction and improved marketing strategies, resulting in self-confidence and better sales," Simon said.
The market also attracts shoppers from afar, popular amongst tourists. This, according to Nengola, aids her efforts to expand and export products to the Asian market, in addition to current shipments to the United States and Europe.
Despite the progress made, some challenges remain. According to Seha, one key obstacle is attracting a diverse range of vendors to cater to the public's needs. "This is seen as a crucial step in the market's growth," he said.
According to Seha, the initiative hopes to attract vendors with high demand and quality products to establish the market as a premier destination in Windhoek to aid the country's economic growth. In its economic outlook released in April this year, the Bank of Namibia projects a slowdown in the country's economy for 2024, followed by a modest improvement in 2025.
"We achieve this with a sustainability approach rooted in honesty, ethical business practices, and robust marketing strategies," he said.
The Minister of Trade and Industrialization Lucia Iipumbu said that markets like this play a crucial role in supporting the Namibian government's Growth at Home Strategy which aims to drive economic growth by diversifying economy and strengthening the capacity of micro, small, and medium enterprises to supply goods and services to both domestic and export markets. ■
A vendor stands at her stall at the Village Sunday Market Day in Windhoek, Namibia, on April 14, 2024. The Village Sunday Market Day in Windhoek, Namibia's capital, is creating a trade space for local products and vendors to thrive and boost their businesses. (Photo by Ndalimpinga Iita/Xinhua)
Vendors exhibit and sell local products at the Village Sunday Market Day in Windhoek, Namibia, on April 14, 2024. The Village Sunday Market Day in Windhoek, Namibia's capital, is creating a trade space for local products and vendors to thrive and boost their businesses. (Photo by Ndalimpinga Iita/Xinhua)
Address of this article:http://guatemala.3elevenboutique.com/article-62b099860.html
Very good!(55)
Related articles
- Investigators return to Long Island home of Gilgo Beach serial killing suspect
- California congressman urges closer consultation with tribes on offshore wind
- Pope trip to Luxembourg, Belgium confirmed for September, 2 weeks after challenging Asia visit
- Fresh heartache for cancer
- Nuggets blow 20
- Travis Kelce downs whiskey shot on slice of bread at Kelce Jam without Taylor Swift
- Philippines blames China for loss of giant clams in disputed shoal and urges environmental inquiry
- Young Boys seals 6th Swiss soccer league title in 7 years after rallying from firing coach Wicky
- Kevin Pillar gets 1,000th career hit in Angels' win at Texas
- Target to lower prices on basic goods in response to inflation
Popular articles
Recommended
Who is Jacob Zuma, the former South African president disqualified from next week's election?
'Constantly learning' Imanaga off to impressive start with the Chicago Cubs
'The Apprentice,' about a young Donald Trump, premieres in Cannes
Ohio judge to rule Monday on whether the state’s abortion ban stands
Mystery artist who erected signs comparing pothole
I was 'brokefished' by my friend for £400
Everybody may love Raymond, but Ray Romano loves Peter Boyle
Everybody may love Raymond, but Ray Romano loves Peter Boyle
Links
- Tourism provides development engine for village
- China a greener country after decade
- Xi Urges Accelerated Efforts to Modernize National Security System, Capacity
- Xi Sends Congratulatory Letter to Forum on Development of Tibet
- ‘Xinjiang Is a Nice Place' opens for a third year
- China's Zhang makes history to reach 2nd round at Monte Carlo Masters
- Xi Visits Beijing School Ahead of International Children's Day
- Xi Addresses Opening Ceremony of Plenary Session of Second Eurasian Economic Forum
- Xi Addresses Opening Ceremony of Plenary Session of Second Eurasian Economic Forum
- Xi Story: Xi's Commitment to Empowering Chinese Children